A multichannel lead generation campaign for Doctors Without Borders (MSF) raising public awareness of the inadequate health care for those who are excluded from society or are forgotten by the governments. The concept is to use audio technologies to tell true stories of neglected people that evoke public’s understanding and compassion.
In order to effectively reach all of the target audiences and capture new donors/leads, this awareness advertising campaign will communicate the message through audio billboards located around the city and direct-mail audio brochures. These media outlets then will direct to a microsite which will facilitate the sign up of new donors.
Click HERE for the microsite prototype
